Promoting Zero Tolerance

One of the thrills of bridge is the competition, but occasionally, that competitive drive can lead to unkind behavior. Unfortunately, these incidents cause many newcomers to not return to a club – or to give up the game entirely. Adopting … Continued

Ideas for reaching younger players

Several club managers and teachers discussed their tactics for introducing bridge to younger players at the recent Gatlinburg Roundtable. Because targeting youths can be challenging, we want to share their ideas. A popular approach was to host afterschool or day … Continued

Reach out to your neighbors

We’ve discussed many ways to use social media to reach out to potential bridge players. Another option mentioned at a recent roundtable during the Gatlinburg Regional was Nextdoor. Nextdoor is a website that specializes in sharing hyper-local information. It’s a … Continued

Organize your team for The Longest Day 

The Longest Day, an annual fundraising event to fight Alzheimer’s disease will soon be here. This event gives you a chance to attract new duplicate players and promote bridge in your community.    There are many things you can do … Continued

The Power of Facebook and Beyond

We’ve been talking about the power of Facebook advertising, and recently we hosted a webinar walking you through the process of creating an ad. If you weren’t able to attend, you can watch a recording of it on our website … Continued

The Power of Facebook, Part III

Over the last month we have discussed why Facebook is such a powerful marketing tool and covered the offline must-dos to position your campaign for maximum success. Today we are closing out our Facebook series with specific instructions for how … Continued

The Power of Facebook, Part II

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In the last Tricks of the Trade, we discussed why Facebook can be such a powerful tool for advertising. It was such a successful post that we have already received a CAP reimbursement request for an ad campaign! But running … Continued

Boost Your Brain Power

From the challenge to the friendship, bridge is fun for a variety of reasons. But it also offers many benefits, like improving your ability to analyze and your memory. While focusing on the fun is great for marketing classes and … Continued

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