Webinars now available

We’ve recently hosted a couple of webinars about using items available in the Resource Center, including customizing PDFs to advertise your events and applying a design theme in Microsoft Word documents. If you weren’t able to view these classes live, … Continued

Invite former players to return

Noticing that some players haven’t been around lately? While it’s always important to attract new bridge players, it’s also essential to reconnect with those who used to play when you promote your club. If you have a record of players … Continued

Promoting Zero Tolerance

One of the thrills of bridge is the competition, but occasionally, that competitive drive can lead to unkind behavior. Unfortunately, these incidents cause many newcomers to not return to a club – or to give up the game entirely. Adopting … Continued

An environment for I/N players

Intermediate and newcomer players sometimes feel intimidated by the competitive environment of duplicate bridge. While the challenges of the game make it compelling, players’ insecurities can keep them from returning. It is key that they feel welcome and are encouraged … Continued

Thank you teachers

Five years ago former ACBL President Craig Robinson went on a cross-country tour of bridge clubs. One of the greatest takeaways from his experience was what creates a thriving bridge community — an active beginner education program. Without trained, supported … Continued

Small rewards

A solid business is built around happy customers. When your players/students/members are engaged and happy, research shows they stick around longer, buy more (play more!) and refer their friends. There are numerous ways you can engage your current customers, several … Continued

Report from Reno’s Roundtable

This week during the North American Bridge Championships in Reno, 30 club managers and teachers met for a roundtable discussion. Led by ABTA President and 2016 ACBL Honorary Member of the Year Patty Tucker, the goal was to share ideas, … Continued

Let’s look at data

 – Jim Barksdale, Former Netscape CEO Good news. We have data. Twenty-five percent of ACBL members have fewer than 25 masterpoints. And half have less than 200 masterpoints. When looking for better ways to serve our community, these are very … Continued

The Clip Art You’ve Been Waiting For!

We have heard your requests for updated clip art and are excited to finally deliver! We used to be limited by our available staff and tools, but we now have the means to deliver that to you! With the Resource Center, … Continued

Digital Marketing Made Simple

If you want to reach hundreds of interested bridge players on a shoestring budget, digital marketing is your best bet. What exactly is digital marketing? Think it sounds intimidating? Let us put your mind at ease with a few simple … Continued

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