With them more engaged, they are more likely to participate in your events. An easy way to stay connected is through email.
Once a week or every other week, an email to your players and students will allow you to touch base. While you can use the email to promote upcoming events, just as important is to simply foster a connection with your audience. You want to establish that you are a valuable resource for them.
Here are some things to include besides club/unit happenings: quizzes, trivia, spotlights on a player, winner and rank change announcements, tips or recaps of lessons and helpful links.
If you want to spruce up the look of your emails, there are a variety of services that can assist you with mass emailing like Constant Contact and Mail Chimp. They offer templates and an easy way to upload your contact lists. Pricing is usually dependent on how many people you send your email to.
Units and districts have access to the new Marketing Solutions, powered by Pianola software, which will give them bridge-themed email templates to use and already has contact information pre-loaded. The service is free through 2017, and while it’s not available to clubs, Pianola does offer a similar product for reasonable rates. Contact firstname.lastname@example.org to learn more.