In the last Tricks of the Trade, we discussed why Facebook can be such a powerful tool for advertising.
It was such a successful post that we have already received a CAP reimbursement request for an ad campaign! But running a successful new player campaign isn’t just about an ad. You’ll need to have several components in place to position your campaign to reach its maximum potential.
A regular limited game. Offering a 0-299 game is not enough. Have a place where someone who is brand new to bridge can be successful. If attracting and developing bridge players is your goal, you should offer a 0-20 game or stratification. Even better, make every series of lessons culminate in a BridgePlus+ game. Feeling the rush of earning their first masterpoints is an experience you want to provide your new players.
A Zero Tolerance policy. Every player has the right to a positive experience. While we can’t control what players may do or say at the table, we can create an environment that doesn’t tolerate negative behavior. Make an announcement at the start of every game that welcomes your regular players and thanks anyone who may be playing for the first time or returning to the game after a hiatus. Then remind the group that your club enforces Zero Tolerance, and sportsmanlike behavior at the table is always expected.
A focus on customer service. “Make things easy for new players,” suggests Silvana Zangri of Sagamore Bridge Club in Syosset NY. “Our sign-ups are easy, pairing for singles is guaranteed and we offer a post mortem after games that our newer players really appreciate.” In addition to offering refresher classes for free and providing lunch, there is one more thing Silvana does that makes everyone feel welcome — “I make sure to get there early and chat with players about non-bridge topics that interest them.”
We’ll go over the specifics about how to set up a campaign in Facebook. We’ll also announce details for a special webinar with Silvana where she will demonstrate setting up a campaign and answer your questions live.