Think bridge columns are important?

posted in: Club, Education, Teacher | 0

There has been a lot of buzz this week about Phillip Alder announcing his New York Times bridge column will soon come to an end. Many bridge enthusiasts – both duplicate and social alike – voiced their disappointment with the decision, quickly prompting a blog post from Public Editor, Margaret Sullivan.  Citing budget cuts and the Times’ desire to move more towards a digital platform, it appears unlikely Alder’s column will be reinstated.

While we may not have a solution (yet!) to the digital transition of many newspapers, we do have an option for local papers low on budget and resources. Bridge Bites are pre-written columns geared toward the beginner/newcomer bridge player.  There are enough Bridge Bites for a paper to run a new column each week for three years.

Papers like the Santa Clarita Gazette in California already use the column weekly. The best part is you have the option to promote your club or class at the bottom of the article! Bridge Bites are especially great for raising the game’s profile in your community and attracting Boomers who haven’t played a hand since college.

Remember, the best time to ask for valuable print real estate is when you are purchasing advertising for your club, class or tournament. Bonus points if you can get them to place your ad and column beside one another!

Remember…

The best time to ask for valuable print real estate is when you are purchasing advertising for your club, class or tournament. Bonus points if you can get them to place your ad and column beside one another!

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