Let the press promote you

When promoting your club or tournament, coverage by your local news is worth as much — or more — than advertising.

t’s easier to make the news than you may think! Many clubs and tournaments have been covered by local press, especially when they host charity events, like The Longest Day or Toys for Tots. Examples of these stories can be found on our website.

To get press coverage, you’ll first need to reach out through a press release or media alert. If you can, send these to a specific reporter instead of a general editor or news manager. Then be sure to follow up with a phone call.

We have several templates for press releases in the Resource Center that promote the club and events, announce players’ rank advancements and announce players’ milestone birthdays. If your local newspaper is looking for an entire story to reprint in its publication, we have a template for that, too.

Take advantage of the free publicity that local news offers, and remember to send us a link at marketing@acbl.org.



Recently, we sent a survey to teachers and club managers asking for feedback to determine the best way that the Board of Directors, the Board of Governors and management can help them reach their goals.

If you are a teacher or club manager and haven’t taken the survey yet, please take a few minutes to do so by clicking this link: Teacher and Club Manager Survey

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