Authentic businesses inspire and thrive.
This bold statement was found on a blog for the marketing company, Kissmetrics. It is difficult to argue, though. Authenticity is almost always required for great success. So who are we?
Some might define us by a membership number or an average age. We prefer to define the ACBL by the community we serve. From someone entering into their golden years to a child green with the excitement of learning a new game, there are common threads that bond all bridge players stronger than any number ever could.
As we enter into 2016, we encourage you to focus on the attributes that truly define us and to modify your marketing message to match. By being authentic, you’ll attract the personalities who are most likely to enjoy and thrive in the game of bridge.