Bridge is not for everyone

That’s right ladies and gentlemen, we said it.  Bridge is not for everyone. Our game serves a niche market. However, that doesn’t mean it isn’t for plenty. Clubs and tournaments, for someone to be interested in your product it requires … Continued

Trump Alzheimer’s on The Longest Day

For the fourth consecutive year, the ACBL is a Global Partner of the Alzheimer’s Association event, The Longest Day. We encourage clubs, teachers, tournaments and even social groups to form fundraising teams to raise awareness and funds for the support … Continued

Make an impression

Each year, the Membership Marketing Benchmarking Report is released by Marketing General Incorporated. We like to review this document to see how the ACBL stacks up against other individual membership organizations and how we might be able to adapt our … Continued

Let’s look at data

 – Jim Barksdale, Former Netscape CEO Good news. We have data. Twenty-five percent of ACBL members have fewer than 25 masterpoints. And half have less than 200 masterpoints. When looking for better ways to serve our community, these are very … Continued

Who are we?

Authentic businesses inspire and thrive. This bold statement was found on a blog for the marketing company, Kissmetrics. It is difficult to argue, though. Authenticity is almost always required for great success. So who are we? Some might define us … Continued

Sharing strengthens our community

You’ve taught us a lot in the last year. Your comments, emails, product reviews and feedback have shaped the materials and advice we provide on the Resource Center and in Tricks of the Trade. But we want to grow even … Continued

New Resources for School Bridge Teachers

This fall when Carol Mathews, a Teacher Accreditation Program (TAP) trainer and President of Long Island Bridge For Youth, was soliciting schools to provide bridge education, she was hitting road blocks. “I really need some fresh resources to show principals … Continued

Ideas for social player outreach

The Marketing Department is often asked about best practices for marketing to social players. Targeting social players is a worthwhile endeavor because the potential of capturing their business is far greater than that of someone who doesn’t already understand the … Continued

Three ways you can increase your business today

There are three ways you can grow your club, class or tournament – developing new customers (players), increasing sales from your current ones or re-engaging your former ones.  In Tricks of the Trade, we talk a lot about how you … Continued