Ask the Audience

When you need a little bit of direction, it’s best to ask the audience. Currently, the ACBL is working on a variety of projects to improve the support we provide bridge clubs. Here in the Marketing Department, we want to … Continued

Ideas for social player outreach

The Marketing Department is often asked about best practices for marketing to social players. Targeting social players is a worthwhile endeavor because the potential of capturing their business is far greater than that of someone who doesn’t already understand the … Continued

Three ways you can increase your business today

There are three ways you can grow your club, class or tournament – developing new customers (players), increasing sales from your current ones or re-engaging your former ones.  In Tricks of the Trade, we talk a lot about how you … Continued

A little PR goes a long way

Question: What costs nothing more than a phone call, email and some persistence but can provide a payoff as valuable as a full-page ad? Answer: Public relations. A well-crafted press release that leads to a news story can do three … Continued

2015 The Longest Day

posted in: Club, Teacher, Tournament | 0

For the third consecutive year the ACBL is a global partner of The Longest Day, a fundraising event sponsored by the Alzheimer’s Association. Held annually on the summer solstice, The Longest Day symbolizes the challenging journey of those with Alzheimer’s disease … Continued

Ready to Get in the Mix?

posted in: Club, Teacher, Template, Tournament | 0

Chances are if you’re serving refreshments at your game, someone brought the bridge mix. This month’s Resource Center template release uses this beloved treat to put a fun twist on your next marketing campaign.   The Get in the Mix … Continued

Use your Game Face to promote bridge

posted in: Club, Teacher, Template, Tournament | 0

The marketing landscape can sometimes be difficult to navigate. Emerging technology is changing everything from the way designers create to how we consume media. At the ACBL, we’ve been learning new tricks to better position both ourselves and the game … Continued