Ideas for social player outreach

The Marketing Department is often asked about best practices for marketing to social players. Targeting social players is a worthwhile endeavor because the potential of capturing their business is far greater than that of someone who doesn’t already understand the … Continued

A little PR goes a long way

Question: What costs nothing more than a phone call, email and some persistence but can provide a payoff as valuable as a full-page ad? Answer: Public relations. A well-crafted press release that leads to a news story can do three … Continued

Resources for The Longest Day available now!

Are you ready to make the most of your The Longest Day event? Forty-two clubs, teachers and tournaments have already signed up to participate, and the ACBL is here to give you the resources you need to make your event … Continued

Ready to Get in the Mix?

posted in: Club, Teacher, Template, Tournament | 0

Chances are if you’re serving refreshments at your game, someone brought the bridge mix. This month’s Resource Center template release uses this beloved treat to put a fun twist on your next marketing campaign.   The Get in the Mix … Continued

Use your Game Face to promote bridge

posted in: Club, Teacher, Template, Tournament | 0

The marketing landscape can sometimes be difficult to navigate. Emerging technology is changing everything from the way designers create to how we consume media. At the ACBL, we’ve been learning new tricks to better position both ourselves and the game … Continued