A little PR goes a long way

Question: What costs nothing more than a phone call, email and some persistence but can provide a payoff as valuable as a full-page ad? Answer: Public relations. A well-crafted press release that leads to a news story can do three … Continued

Marketing for impact

posted in: Club, Uncategorized | 0

A lot goes into marketing the game of bridge. In addition to providing resources for clubs, teachers and tournaments to promote themselves and the game at the grassroots level, the ACBL Marketing Department executes several behind-the-scenes campaigns we hope increase … Continued