Small rewards

A solid business is built around happy customers. When your players/students/members are engaged and happy, research shows they stick around longer, buy more (play more!) and refer their friends. There are numerous ways you can engage your current customers, several … Continued

Bridge is not for everyone

That’s right ladies and gentlemen, we said it.  Bridge is not for everyone. Our game serves a niche market. However, that doesn’t mean it isn’t for plenty. Clubs and tournaments, for someone to be interested in your product it requires … Continued

The Welcome Wagon

Each quarter, the Club and Member Services Department sends units a Quarterly Unit Improvement Packet (QUIP). The QUIP report provides data about the unit’s membership trends, such as membership retention and acquisition rates. After reading his Unit 253 report, President … Continued

Report from Reno’s Roundtable

This week during the North American Bridge Championships in Reno, 30 club managers and teachers met for a roundtable discussion. Led by ABTA President and 2016 ACBL Honorary Member of the Year Patty Tucker, the goal was to share ideas, … Continued

Trump Alzheimer’s on The Longest Day

For the fourth consecutive year, the ACBL is a Global Partner of the Alzheimer’s Association event, The Longest Day. We encourage clubs, teachers, tournaments and even social groups to form fundraising teams to raise awareness and funds for the support … Continued

Let’s look at data

 – Jim Barksdale, Former Netscape CEO Good news. We have data. Twenty-five percent of ACBL members have fewer than 25 masterpoints. And half have less than 200 masterpoints. When looking for better ways to serve our community, these are very … Continued

Sharing strengthens our community

You’ve taught us a lot in the last year. Your comments, emails, product reviews and feedback have shaped the materials and advice we provide on the Resource Center and in Tricks of the Trade. But we want to grow even … Continued

Take some tricks from Honors Bridge Club

When we surveyed clubs in July, “more resources for marketing to non-players” was listed as a top necessity for the ACBL Marketing Department to provide. Unfortunately all the clip art and templates in the world won’t help grow membership within … Continued

New Resources for School Bridge Teachers

This fall when Carol Mathews, a Teacher Accreditation Program (TAP) trainer and President of Long Island Bridge For Youth, was soliciting schools to provide bridge education, she was hitting road blocks. “I really need some fresh resources to show principals … Continued