Get the attention you deserve

One of the most cost effective ways to create top of mind awareness about bridge within your community is through public relations. Here are a few basic tips for getting the attention you deserve: Be newsworthy. Does your story or event … Continued

Become a valuable resource

posted in: Club, Education, Teacher | 0

Earlier this year we discussed “Making an Impression” and the Membership Marketing Benchmark Report. In the post, we listed three ways the ACBL is engaging members and non-members to improve our retention and acquisition rates. Since then we have made … Continued

MiniBridge for all

Bridge teachers often want to get their students playing and having fun as quickly as possible. Enter MiniBridge, a fast, easy-to-learn version that removes the challenge of understanding bidding and allows players to begin taking tricks almost immediately. Shawn Quinn, … Continued

Small rewards

A solid business is built around happy customers. When your players/students/members are engaged and happy, research shows they stick around longer, buy more (play more!) and refer their friends. There are numerous ways you can engage your current customers, several … Continued

Bridge is not for everyone

That’s right ladies and gentlemen, we said it.  Bridge is not for everyone. Our game serves a niche market. However, that doesn’t mean it isn’t for plenty. Clubs and tournaments, for someone to be interested in your product it requires … Continued

The Welcome Wagon

Each quarter, the Club and Member Services Department sends units a Quarterly Unit Improvement Packet (QUIP). The QUIP report provides data about the unit’s membership trends, such as membership retention and acquisition rates. After reading his Unit 253 report, President … Continued

Report from Reno’s Roundtable

This week during the North American Bridge Championships in Reno, 30 club managers and teachers met for a roundtable discussion. Led by ABTA President and 2016 ACBL Honorary Member of the Year Patty Tucker, the goal was to share ideas, … Continued

Trump Alzheimer’s on The Longest Day

For the fourth consecutive year, the ACBL is a Global Partner of the Alzheimer’s Association event, The Longest Day. We encourage clubs, teachers, tournaments and even social groups to form fundraising teams to raise awareness and funds for the support … Continued

Make an impression

Each year, the Membership Marketing Benchmarking Report is released by Marketing General Incorporated. We like to review this document to see how the ACBL stacks up against other individual membership organizations and how we might be able to adapt our … Continued