Small rewards

A solid business is built around happy customers. When your players/students/members are engaged and happy, research shows they stick around longer, buy more (play more!) and refer their friends. There are numerous ways you can engage your current customers, several … Continued

Bridge is not for everyone

That’s right ladies and gentlemen, we said it.  Bridge is not for everyone. Our game serves a niche market. However, that doesn’t mean it isn’t for plenty. Clubs and tournaments, for someone to be interested in your product it requires … Continued

The Welcome Wagon

Each quarter, the Club and Member Services Department sends units a Quarterly Unit Improvement Packet (QUIP). The QUIP report provides data about the unit’s membership trends, such as membership retention and acquisition rates. After reading his Unit 253 report, President … Continued

Report from Reno’s Roundtable

This week during the North American Bridge Championships in Reno, 30 club managers and teachers met for a roundtable discussion. Led by ABTA President and 2016 ACBL Honorary Member of the Year Patty Tucker, the goal was to share ideas, … Continued

Trump Alzheimer’s on The Longest Day

For the fourth consecutive year, the ACBL is a Global Partner of the Alzheimer’s Association event, The Longest Day. We encourage clubs, teachers, tournaments and even social groups to form fundraising teams to raise awareness and funds for the support … Continued

Make an impression

Each year, the Membership Marketing Benchmarking Report is released by Marketing General Incorporated. We like to review this document to see how the ACBL stacks up against other individual membership organizations and how we might be able to adapt our … Continued

Let’s look at data

 – Jim Barksdale, Former Netscape CEO Good news. We have data. Twenty-five percent of ACBL members have fewer than 25 masterpoints. And half have less than 200 masterpoints. When looking for better ways to serve our community, these are very … Continued

Who are we?

Authentic businesses inspire and thrive. This bold statement was found on a blog for the marketing company, Kissmetrics. It is difficult to argue, though. Authenticity is almost always required for great success. So who are we? Some might define us … Continued

Sharing strengthens our community

You’ve taught us a lot in the last year. Your comments, emails, product reviews and feedback have shaped the materials and advice we provide on the Resource Center and in Tricks of the Trade. But we want to grow even … Continued