More clip art released!

The response received from the clip art release last month has been overwhelmingly positive. It’s been exciting to see the new designs in action on several of your fliers and advertisements that have been submitted for reimbursement through the Cooperative … Continued

The Clip Art You’ve Been Waiting For!

We have heard your requests for updated clip art and are excited to finally deliver! We used to be limited by our available staff and tools, but we now have the means to deliver that to you! With the Resource Center, … Continued

Strengthen your lessons with Learn To Play Bridge

This week the American Bridge Teachers Association (ABTA) held its annual convention at the Hilton Chicago. It’s really exciting to see so many passionate teachers in one room learning skills to hone their craft. While attending (and presenting), a special … Continued

Digital Marketing Made Simple

If you want to reach hundreds of interested bridge players on a shoestring budget, digital marketing is your best bet. What exactly is digital marketing? Think it sounds intimidating? Let us put your mind at ease with a few simple … Continued

Ask the Audience

When you need a little bit of direction, it’s best to ask the audience. Currently, the ACBL is working on a variety of projects to improve the support we provide bridge clubs. Here in the Marketing Department, we want to … Continued

Ideas for social player outreach

The Marketing Department is often asked about best practices for marketing to social players. Targeting social players is a worthwhile endeavor because the potential of capturing their business is far greater than that of someone who doesn’t already understand the … Continued

A little PR goes a long way

Question: What costs nothing more than a phone call, email and some persistence but can provide a payoff as valuable as a full-page ad? Answer: Public relations. A well-crafted press release that leads to a news story can do three … Continued