Report from Reno’s Roundtable

This week during the North American Bridge Championships in Reno, 30 club managers and teachers met for a roundtable discussion. Led by ABTA President and 2016 ACBL Honorary Member of the Year Patty Tucker, the goal was to share ideas, … Continued

Trump Alzheimer’s on The Longest Day

For the fourth consecutive year, the ACBL is a Global Partner of the Alzheimer’s Association event, The Longest Day. We encourage clubs, teachers, tournaments and even social groups to form fundraising teams to raise awareness and funds for the support … Continued

Make an impression

Each year, the Membership Marketing Benchmarking Report is released by Marketing General Incorporated. We like to review this document to see how the ACBL stacks up against other individual membership organizations and how we might be able to adapt our … Continued

Let’s look at data

 – Jim Barksdale, Former Netscape CEO Good news. We have data. Twenty-five percent of ACBL members have fewer than 25 masterpoints. And half have less than 200 masterpoints. When looking for better ways to serve our community, these are very … Continued

Who are we?

Authentic businesses inspire and thrive. This bold statement was found on a blog for the marketing company, Kissmetrics. It is difficult to argue, though. Authenticity is almost always required for great success. So who are we? Some might define us … Continued

Sharing strengthens our community

You’ve taught us a lot in the last year. Your comments, emails, product reviews and feedback have shaped the materials and advice we provide on the Resource Center and in Tricks of the Trade. But we want to grow even … Continued

Take some tricks from Honors Bridge Club

When we surveyed clubs in July, “more resources for marketing to non-players” was listed as a top necessity for the ACBL Marketing Department to provide. Unfortunately all the clip art and templates in the world won’t help grow membership within … Continued

Planning for Success

posted in: Club, Education, Teacher | 0

The month of October is a busy one in ACBL-land. We’re analyzing data, setting goals for next year and budgeting accordingly. It’s also the time of year when the Marketing Department makes a plan of action to ensure we achieve … Continued

Show and Tell

posted in: Club, Education, Teacher | 0

“If you have knowledge, let others light their candles in it.” – Margaret Fuller (1810-1850, journalist, critic and women’s rights activist) Frequently we hear from new clubs (or sometimes clubs with new leadership) that want to find out what others … Continued