Who are we?

Authentic businesses inspire and thrive. This bold statement was found on a blog for the marketing company, Kissmetrics. It is difficult to argue, though. Authenticity is almost always required for great success. So who are we? Some might define us … Continued

Sharing strengthens our community

You’ve taught us a lot in the last year. Your comments, emails, product reviews and feedback have shaped the materials and advice we provide on the Resource Center and in Tricks of the Trade. But we want to grow even … Continued

Take some tricks from Honors Bridge Club

When we surveyed clubs in July, “more resources for marketing to non-players” was listed as a top necessity for the ACBL Marketing Department to provide. Unfortunately all the clip art and templates in the world won’t help grow membership within … Continued

New Resources for School Bridge Teachers

This fall when Carol Mathews, a Teacher Accreditation Program (TAP) trainer and President of Long Island Bridge For Youth, was soliciting schools to provide bridge education, she was hitting road blocks. “I really need some fresh resources to show principals … Continued

Planning for Success

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The month of October is a busy one in ACBL-land. We’re analyzing data, setting goals for next year and budgeting accordingly. It’s also the time of year when the Marketing Department makes a plan of action to ensure we achieve … Continued

Show and Tell

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“If you have knowledge, let others light their candles in it.” – Margaret Fuller (1810-1850, journalist, critic and women’s rights activist) Frequently we hear from new clubs (or sometimes clubs with new leadership) that want to find out what others … Continued

More clip art released!

The response received from the clip art release last month has been overwhelmingly positive. It’s been exciting to see the new designs in action on several of your fliers and advertisements that have been submitted for reimbursement through the Cooperative … Continued

Share your insights

posted in: Club, Education, Teacher | 0

“Don’t touch it, you might break it.” This is, of course, the opposite of, “Touch it, you can make it better.” What’s the default where you work? – Seth Godin, marketing guru and author of Permission Marketing, The Purple Cow, … Continued

The Clip Art You’ve Been Waiting For!

We have heard your requests for updated clip art and are excited to finally deliver! We used to be limited by our available staff and tools, but we now have the means to deliver that to you! With the Resource Center, … Continued

Strengthen your lessons with Learn To Play Bridge

This week the American Bridge Teachers Association (ABTA) held its annual convention at the Hilton Chicago. It’s really exciting to see so many passionate teachers in one room learning skills to hone their craft. While attending (and presenting), a special … Continued