More clip art released!

The response received from the clip art release last month has been overwhelmingly positive. It’s been exciting to see the new designs in action on several of your fliers and advertisements that have been submitted for reimbursement through the Cooperative … Continued

Share your insights

posted in: Club, Education, Teacher | 0

“Don’t touch it, you might break it.” This is, of course, the opposite of, “Touch it, you can make it better.” What’s the default where you work? – Seth Godin, marketing guru and author of Permission Marketing, The Purple Cow, … Continued

The Clip Art You’ve Been Waiting For!

We have heard your requests for updated clip art and are excited to finally deliver! We used to be limited by our available staff and tools, but we now have the means to deliver that to you! With the Resource Center, … Continued

Digital Marketing Made Simple

If you want to reach hundreds of interested bridge players on a shoestring budget, digital marketing is your best bet. What exactly is digital marketing? Think it sounds intimidating? Let us put your mind at ease with a few simple … Continued

Ask the Audience

When you need a little bit of direction, it’s best to ask the audience. Currently, the ACBL is working on a variety of projects to improve the support we provide bridge clubs. Here in the Marketing Department, we want to … Continued

The Importance of an Education

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In the last post we discussed creating an environment that is welcoming to non-duplicate bridge players. And you’re already putting it into practice! This week the North Orlando Bridge Center submitted an advertisement for partial reimbursement through our Cooperative Advertising Program, and … Continued

Ideas for social player outreach

The Marketing Department is often asked about best practices for marketing to social players. Targeting social players is a worthwhile endeavor because the potential of capturing their business is far greater than that of someone who doesn’t already understand the … Continued

Three ways you can increase your business today

There are three ways you can grow your club, class or tournament – developing new customers (players), increasing sales from your current ones or re-engaging your former ones.  In Tricks of the Trade, we talk a lot about how you … Continued

A little PR goes a long way

Question: What costs nothing more than a phone call, email and some persistence but can provide a payoff as valuable as a full-page ad? Answer: Public relations. A well-crafted press release that leads to a news story can do three … Continued

Think bridge columns are important?

posted in: Club, Education, Teacher | 0

There has been a lot of buzz this week about Phillip Alder announcing his New York Times bridge column will soon come to an end. Many bridge enthusiasts – both duplicate and social alike – voiced their disappointment with the … Continued