Digital Marketing Made Simple

If you want to reach hundreds of interested bridge players on a shoestring budget, digital marketing is your best bet. What exactly is digital marketing? Think it sounds intimidating? Let us put your mind at ease with a few simple … Continued

Ask the Audience

When you need a little bit of direction, it’s best to ask the audience. Currently, the ACBL is working on a variety of projects to improve the support we provide bridge clubs. Here in the Marketing Department, we want to … Continued

The Importance of an Education

posted in: Club, Education, Teacher | 0

In the last post we discussed creating an environment that is welcoming to non-duplicate bridge players. And you’re already putting it into practice! This week the North Orlando Bridge Center submitted an advertisement for partial reimbursement through our Cooperative Advertising Program, and … Continued

Ideas for social player outreach

The Marketing Department is often asked about best practices for marketing to social players. Targeting social players is a worthwhile endeavor because the potential of capturing their business is far greater than that of someone who doesn’t already understand the … Continued

Three ways you can increase your business today

There are three ways you can grow your club, class or tournament – developing new customers (players), increasing sales from your current ones or re-engaging your former ones.  In Tricks of the Trade, we talk a lot about how you … Continued

Think bridge columns are important?

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There has been a lot of buzz this week about Phillip Alder announcing his New York Times bridge column will soon come to an end. Many bridge enthusiasts – both duplicate and social alike – voiced their disappointment with the … Continued

Resources for The Longest Day available now!

Are you ready to make the most of your The Longest Day event? Forty-two clubs, teachers and tournaments have already signed up to participate, and the ACBL is here to give you the resources you need to make your event … Continued

2015 The Longest Day

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For the third consecutive year the ACBL is a global partner of The Longest Day, a fundraising event sponsored by the Alzheimer’s Association. Held annually on the summer solstice, The Longest Day symbolizes the challenging journey of those with Alzheimer’s disease … Continued

Ready to Get in the Mix?

posted in: Club, Teacher, Template, Tournament | 0

Chances are if you’re serving refreshments at your game, someone brought the bridge mix. This month’s Resource Center template release uses this beloved treat to put a fun twist on your next marketing campaign.   The Get in the Mix … Continued