The Importance of an Education

posted in: Club, Education, Teacher | 0

In the last post we discussed creating an environment that is welcoming to non-duplicate bridge players. And you’re already putting it into practice! This week the North Orlando Bridge Center submitted an advertisement for partial reimbursement through our Cooperative Advertising Program, and … Continued

Ideas for social player outreach

The Marketing Department is often asked about best practices for marketing to social players. Targeting social players is a worthwhile endeavor because the potential of capturing their business is far greater than that of someone who doesn’t already understand the … Continued

Three ways you can increase your business today

There are three ways you can grow your club, class or tournament – developing new customers (players), increasing sales from your current ones or re-engaging your former ones.  In Tricks of the Trade, we talk a lot about how you … Continued

A little PR goes a long way

Question: What costs nothing more than a phone call, email and some persistence but can provide a payoff as valuable as a full-page ad? Answer: Public relations. A well-crafted press release that leads to a news story can do three … Continued

Think bridge columns are important?

posted in: Club, Education, Teacher | 0

There has been a lot of buzz this week about Phillip Alder announcing his New York Times bridge column will soon come to an end. Many bridge enthusiasts – both duplicate and social alike – voiced their disappointment with the … Continued

Marketing for impact

posted in: Club, Uncategorized | 0

A lot goes into marketing the game of bridge. In addition to providing resources for clubs, teachers and tournaments to promote themselves and the game at the grassroots level, the ACBL Marketing Department executes several behind-the-scenes campaigns we hope increase … Continued

Resources for The Longest Day available now!

Are you ready to make the most of your The Longest Day event? Forty-two clubs, teachers and tournaments have already signed up to participate, and the ACBL is here to give you the resources you need to make your event … Continued

2015 The Longest Day

posted in: Club, Teacher, Tournament | 0

For the third consecutive year the ACBL is a global partner of The Longest Day, a fundraising event sponsored by the Alzheimer’s Association. Held annually on the summer solstice, The Longest Day symbolizes the challenging journey of those with Alzheimer’s disease … Continued

Ready to Get in the Mix?

posted in: Club, Teacher, Template, Tournament | 0

Chances are if you’re serving refreshments at your game, someone brought the bridge mix. This month’s Resource Center template release uses this beloved treat to put a fun twist on your next marketing campaign.   The Get in the Mix … Continued