Marketing for impact

posted in: Club, Uncategorized | 0

A lot goes into marketing the game of bridge. In addition to providing resources for clubs, teachers and tournaments to promote themselves and the game at the grassroots level, the ACBL Marketing Department executes several behind-the-scenes campaigns we hope increase … Continued

Resources for The Longest Day available now!

Are you ready to make the most of your The Longest Day event? Forty-two clubs, teachers and tournaments have already signed up to participate, and the ACBL is here to give you the resources you need to make your event … Continued

2015 The Longest Day

posted in: Club, Teacher, Tournament | 0

For the third consecutive year the ACBL is a global partner of The Longest Day, a fundraising event sponsored by the Alzheimer’s Association. Held annually on the summer solstice, The Longest Day symbolizes the challenging journey of those with Alzheimer’s disease … Continued

Ready to Get in the Mix?

posted in: Club, Teacher, Template, Tournament | 0

Chances are if you’re serving refreshments at your game, someone brought the bridge mix. This month’s Resource Center template release uses this beloved treat to put a fun twist on your next marketing campaign.   The Get in the Mix … Continued

The Exciting World of Bridge is back

posted in: Club, New Product | 1

Last month we began our quest to provide a platform where best practices and resources for success could be shared. More than 2,000 of you visited the new ACBL Resource Center and January’s “Game Face” template received over 200 downloads. … Continued

Use your Game Face to promote bridge

posted in: Club, Teacher, Template, Tournament | 0

The marketing landscape can sometimes be difficult to navigate. Emerging technology is changing everything from the way designers create to how we consume media. At the ACBL, we’ve been learning new tricks to better position both ourselves and the game … Continued