Promoting Zero Tolerance

One of the thrills of bridge is the competition, but occasionally, that competitive drive can lead to unkind behavior. Unfortunately, these incidents cause many newcomers to not return to a club – or to give up the game entirely. Adopting … Continued

The Power of Facebook, Part II

posted in: Club, Education | 0

In the last Tricks of the Trade, we discussed why Facebook can be such a powerful tool for advertising. It was such a successful post that we have already received a CAP reimbursement request for an ad campaign! But running … Continued

Take some tricks from Honors Bridge Club

When we surveyed clubs in July, “more resources for marketing to non-players” was listed as a top necessity for the ACBL Marketing Department to provide. Unfortunately all the clip art and templates in the world won’t help grow membership within … Continued